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Press releases

2022 sales results: Alpine increases the pace again

  • Another record year for Alpine, with registrations up by more than 33% for the whole of 2022.
  • With the introduction of new markets, Alpine continues its international development and expand its dealer network with a sharp increase of +40%.
  • An acclaimed A110 range and an already filled 2023 order portfolio over several months.
  • For its 60th year, the Alpine A110 celebrated its anniversary with the arrival of several limited editions, the A110 R and the first electric prototype, the Alpine E-ternité.

18 January 2023

Alpine in full growth

The brand reached new sales records in 2022, with 3,546 vehicles registered, up 33% compared to 2021, in a global market¹ that is declining by 4.5%. This confirms the robust growth momentum that has been underway since 2021 when the Renaulution plan was announced and its complete restructuring began. Driven by the launch of successful limited editions, top-of-the-range versions account for more than two-thirds of Alpine A110 sales. The Renaulution plan and the Alpine reorganization have boosted vehicle sales from 1,527 registrations in 2020 to 3,546 in 2022, an increase of +132%.

Internationally, the brand's key markets show significant growth, with +42% in Germany, +39% in Japan and +43% in the UK. France increased its sales with 2,138 units sold in 2022, i.e. +32%.

International development and network expansion

Alpine continued its expansion in Europe with the launch of the brand in two new countries, Slovenia and the Czech Republic, and the arrival in Reunion Island with the first two outlets on the island.

The Alpine network continues to develop as well, with 40 new outlets opening in 2022, bringing the total to 140 locations worldwide. In 2022, no less than six outlets were opened in France , eight in Germany, six in Spain, and four in Japan, England and Italy. The growth will continue in 2023 with the opening of new outlets and the arrival of new countries, such as Morocco.

The iconic A110 racks up the numbers

While it celebrated its 60 years of existence, the A110 does not stop reinventing itself to the great pleasure of the brand's enthusiasts. Three limited editions were introduced in 2022 (A110 GT J. Rédélé, A110 Tour de Corse 75 and A110 R F. Alonso), all having found buyers in less than thirty minutes.

The A110 R, the most radical Alpine ever developed, was presented at the end of 2022, and its order book is filled already for the months ahead.

On the eve of the launch of the new all-electric Alpine range, the A110 also rejuvenated itself with the A110 E-ternité, an electric prototype anticipating the short-term future of the brand.

In motorsport as well, 2022 was an excellent vintage: a fourth place in the F1 World Constructors Championship, a first target achieved and opening the way to new challenges for 2023, and getting closer to the head of the field, not to mention the victories in rally and the World Endurance Championship runner-up position.

"In 2022, Alpine confirmed the solid momentum initiated in 2021 with new sales records and a brand still expanding internationally. The dynamic order book has enabled us to maximise production at our Manufacture Alpine Dieppe Jean Rédélé. The brand's future is being prepared with a 100% electric range and ever-greater ambitions for global growth. The turnaround has been made in a sustainable way, and we need to keep the momentum going to prepare a rich and sporting future."

Laurent Rossi, Alpine CEO

 2022 ALPINE REGISTRATIONS

 

¹ automotive markets in the countries where Alpine is present

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2022 sales results - Alpine increases the pace again

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Orianne Tamburini

Head of Product Communication Alpine

 

Johanna Moreau

Alpine Press Officer, Products & F1

Founded in 1955 by Jean Rédélé, Alpine has asserted itself over the years with its French-style sports cars. In 2018, the brand presented the new A110, a sports car that is true to Alpine’s timeless principles of compactness, lightness, agility and driving pleasure. In 2021, the Alpine Business Unit was created, to become the dedicated brand for the innovative, authentic and exclusive sports cars of the Renault Group, benefiting from the heritage and know-how of its historic Dieppe factory and the engineering expertise of the Alpine Racing and Alpine Cars teams.



Document

2022 sales results - Alpine increases the pace again
2022 sales results - Alpine increases the pace again

Founded in 1955 by Jean Rédélé, Alpine has asserted itself over the years with its French-style sports cars. In 2018, the brand presented the new A110, a sports car that is true to Alpine’s timeless principles of compactness, lightness, agility and driving pleasure. In 2021, the Alpine Business Unit was created, to become the dedicated brand for the innovative, authentic and exclusive sports cars of the Renault Group, benefiting from the heritage and know-how of its historic Dieppe factory and the engineering expertise of the Alpine Racing and Alpine Cars teams.