“LET THERE BE LIGHT”, THE ALPINE BY OBVIOUS NFT COLLECTION

To create the A110 Sastruga, its first collaboration with Alpine, the Obvious collective drew inspiration from the brand's legendary sporting heritage to produce a unique object materializing an imaginary racetrack through GAN (Generative Adversarial Network), a synthesis of all the tracks on which Alpine has cut its teeth. The body of the A110 represents the points of friction with the air, calculated on this ideal layout, emerging by gradients, such as sastrugas, a series of long, wavelike ridges formed on a snow surface by the wind.

Alpine and Obvious wanted to dive deeper into this concept and creative concept. Five variations of the coverings have emerged, incorporating data from circuits in the UK, Spain, Italy, Germany and Japan.

In collaboration with Exclusible, Alpine and Obvious are revealing the Japanese version with two artworks before unveiling the full collection on November 1, 2022.

It is the next step towards a merger of art and science as well as an important step for Alpine into building communities throughout Web 3.0. The NFTs will not only be digital artworks but will also hold mid- and long-term utilities and benefits for their owners.

With this collaboration, Exclusible and Alpine take a further step into the future by engineering the highest standard of Phygital utilities and experiences. The “Let There Be Light” NFTs will only be available on Exclusible’s platform.

The Role of Light

Light can take many forms, depending on the time of the day, and the surface upon which it is reflected. Mountainous landscapes change each day thanks to this phenomenon. With this series of NFTs, the Obvious art collective used their creation tools to unveil a new facet of algorithmic creativity, inviting all art lovers and racing enthusiasts to dive into a world shaped by artificial intelligence, and by light.

For the creation of the artworks, Obvious generated images using text-to-image algorithms, fed with an iconic mountain and a different type of light for each country. Using these scripts, they created dreamy landscapes to be used for the background of the NFTs. Obvious then used these generated pictures to define a palette of colors to be applied to the covering of the car for each country. As a result of this process, the NFT shows the car with the air friction of the country’s new circuit, with a colorway defined by the landscape generated by the combination of a type of light and an iconic mountain.

“We are releasing this NFT collection to advance the Alpine brand into the ever-evolving technological space,” said Alpine Design Director, Antony Villain. “The same way that the A110 links Alpine’s heritage and future, our collaboration with Obvious and Exclusible will build a bridge between our long-time sports car fans and the burgeoning Web3 community.”

“For this second step in our collaboration, we developed further the concept we initiated with the Sastruga art car. We decided to introduce the concept of light, once again inspired by the synergies between science and art, to explore new creative possibilities. The combination of our algorithmic tools with the NFT medium allow us to offer a deeper dive into the world we created, inspired by Alpine's legacy and vision” said Obvious.

“It gives us great honour to collaborate with Alpine on this project in celebration of digital art and the thrill of the racetrack,” said Exclusible Co-Founder and Chief Commercial Officer, Olivier Moingeon.

Alpine’s ‘Let There Be Light’ NFT collection will be revealed on November 1st.

For more information, follow @Alpine_NFT on Twitter.