BWT Alpine F1 Team renews partnership with Banco BRB
BWT Alpine F1 Team is proud to announce the renewal of its partnership with Banco BRB.
27 February 2024
Headquartered in the capital city of Brazil, Brasilia, Banco BRB offers a complete portfolio of banking, investments and insurance products, an innovative digital experience.
The logo of the Brazilian bank, BRB, will feature prominently on the nose and on the tradebar of the BWT Alpine F1 Team’s A524 throughout the 2024 Formula 1 season.
Banco BRB will also enjoy increased visibility during the Sao Paulo Grand Prix later this year when its logo will feature on the uniforms of Esteban Ocon and Pierre Gasly as well as on a one-off special co-branded cap which the drivers will wear during the race weekend in Brazil.
The partnership between BWT Alpine F1 Team and BRB also has a driver academy project in Brasilia, BRB’s hometown. The goal is to transform Brazil’s capital city into a national motorsports hub, offering opportunities for young Brazilian drivers to access categories abroad, and contributing to the expansion of the sport in the country. The idea is to hold annual trials in Brasilia and to proceed to a selection of drivers to be supported by BRB.
David Gendry, VP, Chief Commercial Officer BWT Alpine F1 Team & VP Communications Alpine Brand: “We are very proud and happy to be continuing our journey with Banco BRB after a first successful partnership together. We are looking at strengthening our collaborations by exploring opportunities in South America and more specifically in Brazil thanks to BRB’s extensive local knowledge.”
Paulo Henrique Costa, President of BRB: “It is a great pleasure to maintain our partnership with Alpine in F1, the most prestigious and popular category in the world, and which awakens a historic passion among the Brazilian people. BRB reinforces its commitment to the development and support of sport, and intends to consolidate itself as a motorsport bank, expanding its operations and business front.”
BWT Alpine F1 Team dispute le Championnat du Monde FIA de Formule 1 avec comme pilotes Esteban Ocon et Pierre Gasly, tous deux vainqueurs en Grands Prix. L’écurie s’est classée quatrième du Championnat Constructeurs en 2022 et poursuit sa quête des sommets en F1. Menée par son CEO Philippe Krief, Alpine est la marque de voitures de sport à la française fondée en 1955 par Jean Rédélé. En 2021, est créée la Business Unit Alpine. Elle devient la marque dédiée aux voitures de sport innovantes, authentiques et exclusives de Renault Group, bénéficiant de l’héritage et du savoir-faire de son usine historique de Dieppe ainsi que de la maîtrise de l’ingénierie des équipes BWT Alpine F1 Team, Alpine Racing et Alpine Cars.
Banco BRB has 57 years of history, more than 7.6 million customers spread across 39 countries, all continents and 93% of the entire Brazilian territory. It was elected 3 times the most innovative Brazilian retail bank by The International Banker magazine. In the last 3 consecutive years, it has been recognized for having the best credit card in the ultra premium segment of the Brazilian market, the BRB DUX VISA. The Bank presents a complete portfolio of banking, investments and insurance products, an innovative digital experience, and has many ESG actions in place. BRB is one of the biggest sponsors of sport and culture in the country.
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BWT Alpine F1 Team dispute le Championnat du Monde FIA de Formule 1 avec comme pilotes Esteban Ocon et Pierre Gasly, tous deux vainqueurs en Grands Prix. L’écurie s’est classée quatrième du Championnat Constructeurs en 2022 et poursuit sa quête des sommets en F1. Menée par son CEO Philippe Krief, Alpine est la marque de voitures de sport à la française fondée en 1955 par Jean Rédélé. En 2021, est créée la Business Unit Alpine. Elle devient la marque dédiée aux voitures de sport innovantes, authentiques et exclusives de Renault Group, bénéficiant de l’héritage et du savoir-faire de son usine historique de Dieppe ainsi que de la maîtrise de l’ingénierie des équipes BWT Alpine F1 Team, Alpine Racing et Alpine Cars.
Banco BRB has 57 years of history, more than 7.6 million customers spread across 39 countries, all continents and 93% of the entire Brazilian territory. It was elected 3 times the most innovative Brazilian retail bank by The International Banker magazine. In the last 3 consecutive years, it has been recognized for having the best credit card in the ultra premium segment of the Brazilian market, the BRB DUX VISA. The Bank presents a complete portfolio of banking, investments and insurance products, an innovative digital experience, and has many ESG actions in place. BRB is one of the biggest sponsors of sport and culture in the country.
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BWT Alpine F1 Team - BWT Alpine F1 Team renews partnership with Banco BRB
Published on 27/02/2024 | See the publication
BWT Alpine F1 Team - BWT Alpine F1 Team renews partnership with Banco BRB
Published on 27/02/2024 | See the publication
BWT Alpine F1 Team - BWT Alpine F1 Team renews partnership with Banco BRB
Published on 27/02/2024 | See the publication
BWT Alpine F1 Team - BWT Alpine F1 Team renews partnership with Banco BRB
Published on 27/02/2024 | See the publication
BWT Alpine F1 Team - BWT Alpine F1 Team renews partnership with Banco BRB
Published on 27/02/2024 | See the publication
BWT Alpine F1 Team - BWT Alpine F1 Team renews partnership with Banco BRB
Published on 27/02/2024 | See the publication